Crafting Insurance Customer Experiences Through CX Engineering, Design Thinking and Advanced Customer Analytics
Dates: December 1-3, 2021
Location: Virtual Distance Learning
To register please call 866.930.CIOP
Who Should Attend
The Customer Experience & Analytics Professional (CXAP) designation program provides a unique and powerful learning experience. It is designed to enable participants to meet head on the complex challenges of designing, building, deploying and continually enhancing a truly differentiating insurance customer experience. The conference conveys deep insights and a true grasp of the knowledge, frameworks, tools and disciplines that comprise insurance CX best practices. The program provides training in three bodies of knowledge that comprise CX design and deployment. Participants learn all the aspects of design thinking. As attendees practice their newly learned design thinking skills, through insurance CX case studies, they are also immersed in all aspects of advanced CX metrics and analytics. The combination of creative design thinking skills and the insights gained through CX analytics are further enhanced with training in CX engineering precision including CX segmentation, personification, journey mapping best practices and CX insurance innovation and disruption developments.
The CXAP topical content has been specifically formulated to equip insurance professionals and leaders with the knowledge and techniques necessary to craft, execute, and operationalize a winning customer experience program. The conference agenda is organized sequentially; the concepts, ideas and tools advance attendees along the actual process and phases by which an insurance customer experience design is blueprinted and engaged. The knowledge domains that are presented during the CXAP program include:
Advanced Customer Typography & Targeting
CX Journey Mapping with Precision and for Results
Calibrating Customer Attitudes & Preferences
Technology Enabled CX
Crafting and pursuing a unified approach and skillset is essential to creating and sustaining a truly differentiating customer experience. The CXAP designation program pulls from three fundamental spheres of knowledge; CX Engineering, Design Thinking, and Customer Analytics – which collectively and directly affects an ever widening population and growing number of functions across the enterprise. Insurance professionals and leaders who are involved with any process, service, product, operation, technology, strategic initiative or function that contributes to improving the experience of the firm’s current and targeted future customers will find the CXAP conference particularly valuable.
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